25 VIRAL Hooks for Your Next UGC Video | UGC Scripting 101
Aug 02, 2024
Creating UGC content is not just about capturing the product; it's about grabbing attention and creating conversions for the brand. Whether you're new to UGC or a seasoned creator looking to level up, understanding the importance of a strong hook is crucial.
What is a Hook and Why is it Important?
A hook is the first 1-3 seconds of your video that grabs the viewer’s attention and entices them to keep watching. In a world where viewers are constantly bombarded with content, a strong hook is essential to stand out and engage your audience. A well-crafted hook can increase your watch time, boost engagement, and ultimately make your video go viral.
Ways to Create a Viral Hook:
- Capture Interest Immediately: Use bold statements, intriguing questions, or surprising visuals + fast movement.
- Be Authentic: Genuine expressions and real-life scenarios resonate more with viewers.
- Create Curiosity: Leave viewers wanting to know more by setting up a mystery or a cliffhanger.
- Show Value: Let your audience know right away what benefit they will get from watching your video.
25 VIRAL Hooks for Your Next UGC Video:
Here are 25 hooks you can copy and paste to use for your next UGC script or video!
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“You'll never believe what just came in the mail...."
- Example: "You'll never believe what just came in the mail, [BRAND] brand new [PRODUCT]!
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“This ONE mistake could be costing you X..."
- Example: "This one mistake could be costing you thousands!!!" Once I switched to [BRAND], I didn't have to replace [PRODUCT] once, PLUS I've saved $1000 this year alone!
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“Watch till the end to see the surprise!”
- Example: "Watch till the end to see the surprise result of my DIY home makeover…”
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“If I had to do it all over again..."
- Example: "If I had to do it all over again, I would have used [BRAND] to save me time and energy.”
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“GRWM while I tell you about X..."
- Example: "GRWM while I tell you have [PRODUCT] saved my life!”
- Actually, film yourself getting ready, this is an organic + relatable way to connect with the audience while also hooking them into the video
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“I tried [product/brand] for 30 days, here’s what happened…”
- Example: "I tried intermittent fasting for 30 days, here’s what happened to my body…”
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“Say goodbye to X and hello to Y"
- Example: "Say goodbye to acne and hello to clear skin with [BRAND'S] new skincare line!”
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“Before and after: You have to see this transformation!”
- Example: "Before and after: You have to see this transformation of my living room renovation…”
- Also include the image of before and after as a visual hook
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“5 Reasons I Regret Buying X"
- This is a negative hook but the reasons should all still be framed as positives
- Example: "3 reasons I regret buying this viral mascara…"
1. My lashes look so long it should be illegal
2. My morning routine takes half the time it used to
3. This mascara is WAYYYY too easy to apply with its smooth glide handle and gel formula.
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“I spent $100 on [product/brand], was it worth it?”
- Example: "I spent $100 on Amazon’s top-rated skincare products, was it worth it?”
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“This hack saved me [time/money/effort]…”
- Example: "This hack saved me HOURS in the kitchen, and it’s so simple…”
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“What no one tells you about…”
- Example: "What no one tells you about starting a business from scratch…”
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“I followed [celebrity/influencer]’s routine for a week, here’s what happened…”
- Example: "I followed Kylie Jenner’s skincare routine for a week, here’s what happened to my skin…”
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“I was today years old when I learned…”
- Example: "I was today years old when I learned this trick to clean my oven…”
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“I literally have an ADDICTION to X "
- Example: "I literally have an ADDICTION to vacuuming. Turn your chores into therapy with the Dyson V8. ”
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“How I went from [problem] to [solution] in [time]…”
- Example: "How I went from struggling with anxiety to feeling confident in just 30 days…”
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“The truth about…”
- Example: "The truth about working as a freelancer you need to hear…”
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“I can’t believe I’ve been doing this wrong all along…”
- Example: "I can’t believe I’ve been tying my shoes wrong all along…”
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“Put a finger down if ____"
- Example: "Put a finger down if you are SICK of paying full price for groceries. Now you don't have to with the Ibotta app!”
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“Afraid of (pain point)? I was too until I tried X
- Example: "Afraid of getting wrinkles and having to get botox? I was too, until I tried Frownies. No Botox needed, just use one of these every night, and no more worry lines!
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“What I Ordered vs. What I Got"
- This can be a visual and verbal hook by holding up a shocking item in the first few seconds
- Example: "What I ordered vs. What I got: Amazon Edition"
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“Am I the only one who DIDN’T know about X?"
- Example: "Am I the only one who DIDN’T know about K18 for dyed hair? My bleached hair was breaking off dry and dull until I found this ULTIMATE hair repair product!
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“This might get me cancelled but...”
- Example: "This might get me canceled but I think the viral [COMPETITOR PRODUCT] is way overrated, so I am sticking with [BRAND] for all my haircare needs.”
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“Here’s what you need to know about…”
- Example: "Here’s what you need to know about the latest TikTok trend…”
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“This is your SIGN to..."
- Example: "This is your sign to make your life WAY easier and get [PRODUCT]!"
Conclusion
Creating a stop-the-scroll hook requires capturing your audience's attention and offering value, and UGC hooks are a powerful way to achieve this goal. Implementing these engaging and authentic UGC hooks in your videos provides a dynamic and interactive experience that drives engagement within your community. So, experiment with these hooks, empower your audience, and grab their attention for your next video! Happy filming!
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Happy Filming!
xo VITAMINC Team
