If you’re a UGC creator ready to dominate 2025, it’s time to step up your portfolio with fresh, next-level content. These four video formats aren’t just trendy—they’re exactly what brands are obsessing over right now. Let’s break it down and make sure your portfolio is ready to convert and top-tier.

1. Replying to a Comment Video

Why it works:

Interactive content is prioritized in the algorithm, and brands can’t resist creators who authentically connect with their audiences. Replying-to-a-comment videos showcase your relatability while directly addressing FAQs or product concerns— a trust-building goldmine! Plus this content feels way more relatable and organic than branded content.

How to execute it:

• Find a real (or staged) comment or FAQ about the product.

• Record a video where you naturally demonstrate the product while answering the question.

• Keep the tone conversational, like you’re spilling the tea with your bestie.

• PRO TIP: use TokComment.com to generate fake comments to respond to for your brand collabs - paste it as an overlay on your video with Capcut.

This format thrives on authenticity + engagement. By addressing questions head-on, you’re proving you get what the audience wants—and brands LOVE that. It’s perfect for all niches, especially skincare, wellness, or tech products where users have specific concerns about results or functionality.

Examples:

1. Whispering Pages Paid Ad

2. CreativlyCara

2. Authority Hook Video

Why it works:

Authority hooks are powerful, attention-grabbing statements or questions that position you as an expert in your field while compelling your audience to take action. They focus on providing immediate value, building trust, and showcasing your expertise—whether through tips, insights, or solutions to common pain points.

These hooks can help you establish credibility, build rapport with your audience, and ultimately increase conversions by prompting users to engage with your content, sign up for services, or make a purchase.

The Result:

• More social proof (trust from your audience).
• Increased conversions (sales, sign-ups, etc.).
• A stronger presence as a go-to creator in your field.
• Better targeting in the algorithm.

How to execute it:

• Start with a bold statement like, “Here’s what nobody tells you about [product/service niche].”

• Name-drop your job title or experience as social proof + credibility
• Pro tip: Back up your claims with quick stats or results like “2x faster” or “50% better results.” Pair it with storytelling to make it even more relatable—people connect with personal experiences, not just data.

Authority Hook Examples:

•  As a professional photographer, here’s why understanding color theory is non-negotiable…
• Here’s why dermatologists like me swear by this skincare product.
• As a social media manager, this is the secret to a viral post…
• As a fitness coach, this is the only protein powder I recommend.

 Video Example:

1. The Knot

3. TikTok Shop Video

Why it works:

TikTok Shop is revolutionizing the way brands sell online—and UGC creators like you are the secret sauce to its success. These videos blend entertainment and e-commerce, offering brands direct sales from the platform while giving creators a golden opportunity to earn commissions. It's a win-win: brands increase their reach and sales, and you get paid for both the content and the results.

Why UGC creators love it:

Every product you showcase can generate sales directly from TikTok’s platform, and many brands offer affiliate programs where you, the creator, earn a commission for each sale made through your video. This setup means you’re not just earning a flat rate for the video—you’re tapping into a revenue stream that grows as your video performs.

How to execute it:

• Start with a scroll-stopping hook.
• Use a visually engaging concept: an unboxing, a before-and-after demo, or a quick “how-to” using the product. Keep it on-brand for the audience TikTok loves—relatable, fun, and authentic.
• Demonstrate the functionality, features, and unique selling points of the product.
• Use trending sounds, effects, and TikTok-native features (like stickers or polls) to keep the video relevant.
• Always include a clear CTA (Call to Action): “Shop now,” “Click the link,” or “Add this to your cart today!”
• Keep the pacing snappy—15 to 30 seconds is the sweet spot for TikTok Shop.

Video Example:

1. Sacheu Beauty

4. Whiteboard Concept Video

Why it works:

Whiteboard videos allow you to visually break down complex ideas or show step-by-step demonstrations in a way that feels fresh, creative, and highly engaging. They are also highly versatile, and their clear, educational style resonates with audiences looking for real value.

How to execute it:

• Use a clean whiteboard or digital equivalent to map out a concept, product features, or creative process.

• Incorporate quick, eye-catching sketches, diagrams, or keywords as you speak.

• Pair it with a voiceover, green screen, or background music that matches the vibe of the product.

Pro tip: Speed up the video slightly for a dynamic effect and add text overlays summarizing your key points. This format works wonders for tech gadgets, business tools, or any product that requires a bit of extra explaining.

Video Example:

1. She Sells Academy

Why These Videos Matter in 2025

UGC is getting bigger, bolder, and more competitive. To stay at the top of your game, you need:

• Engagement-focused content that feels authentic.

• Platform-savvy strategies like TikTok Shop, comment replies, and platform editing hacks.

• Authority-driven storytelling to set you apart.

These four video formats do exactly that—and more. They position you as a creator brands NEED to work with. Think of them as your secret weapons for higher-paying gigs and long-term partnerships. 

Want to take your UGC skills to the next level? The VITAMINC Academy has your back. Learn how to create a high-converting UGC portfolio, master industry-leading strategies, and position yourself as a top-tier creator in 2025. Join us now and unlock the tools, techniques, and insider tips that will make brands line up to work with you. This is your year—let’s make it iconic. 🤎