So, you’ve finally made it: the discovery call with a brand! This is your moment to showcase your value, learn about the brand’s vision, and set the foundation for a solid partnership. A discovery call isn’t just a “getting to know you” chat; it’s a high-impact opportunity to communicate your value and establish trust right from the start.

Whether this is your first call or you’re looking to level up your approach, this post covers everything you need to know to prep, impress, and follow up like the pro

What Exactly Is a Discovery Call, and Why Does It Matter?

A discovery call is a short, targeted conversation (usually 15-20 min maximum), designed to help both you and the brand see if there is a potential for working together. For the brand, it’s a chance to understand your creative style, social proof, and professionalism; for you, it’s an opportunity to dig deeper into their pain points in marketing, what they need, and demonstrate your understanding of their audience.

Why It’s So Important
This is your chance to set the tone, communicate the value of UGC for their brand, and showcase the results you WILL bring. An impactful discovery call can turn a potential brand into a dream client – and set you up for long-term partnerships that support your creative goals.

Brands often use discovery calls to:

• Get a feel for your style and creativity.
• Discuss project goals and deliverables.
• Assess whether your audience aligns with their target market.

Stage 1: Before the Call – Do Your Detective Work

To truly stand out in a discovery call, preparation is everything. This is where you do the behind-the-scenes work to show the brand you’re invested, engaged, and genuinely excited about their business.

Preparation is your key to feeling confident and making that strong impression. Here’s what to do before hopping on that call. Start by answering these questions:

• What are their social media handles, and what kind of content do they post?
• Are they running any ads? (Check the TikTok or Facebook Ads Library for insight!)
• What is their current social media strategy, and are they actively posting UGC?

The more details you know about their audience, products, and style, the more aligned you’ll be when discussing their goals.

Setting Your Own Goals and Strategy

Ask yourself these questions before jumping on the call:

• Would you consider a gifted collaboration if the brand isn’t ready to pay just yet?
• What’s the lowest price you would accept for a single video?
• Are you interested in a long-term partnership with this brand

Going in with answers to these questions not only shows confidence but also ensures you’re prepared to talk numbers and deliverables if the brand wants to take the conversation to that level.

Stage 2: The Call – Creating a Lasting Impression

Once you’re on the call, it’s time to showcase your value as a UGC creator. These calls should ideally stay around 15 minutes – 25ish at most – so use your time wisely!

Set the Tone as an Expert

Kick off the conversation by setting a confident and professional tone. Here’s how to start strong:

• Be Ready to Go Early: Log on a few minutes ahead of time, prepared and confident. Also take notes (it helps a lot!)

• Keep It Simple: Small talk is fine, but keep it brief. Respecting their time shows professionalism.

• Frame the Call: Start with a statement like:
  “Hey! Thanks for taking the time to chat. I know we’ve only got 15 minutes, so is it cool if I jump right in?”

  “Awesome! So today, I want to learn a bit more about your brand, what your goals are, any upcoming campaigns you’re excited about, and any challenges you’re facing with content and ads.”

Stage 3: Follow Up – With Actionable Next Steps

• Be ready to answer any questions promptly. Quick, professional responses demonstrate your commitment and reliability as a partner. 

• This is where they will either: 
  • • 1. Accept the offer as is- now time for you to send your invoice + contract and start brainstorming
    • 2. Negotiate your proposal - now it’s time to know your boundaries and the lowest price you would accept for the partnership
    • 3. No response, ghosting, or late response - some brands are extremely busy, so don’t take a ghost offer personally, sometimes things don't work out for a reason.
    • Follow up in 4-7 days to remind them about the proposal

• Make sure to respond to the brand within 24 hours if they come back to you. Being timely matters!

Final Thoughts: Mastering the Discovery Call

Discovery calls are the first step to building brand relationships, so treat them like the goldmine they are. By prepping, bringing your A-game on the call, and following up like a boss, you’re setting yourself up for partnerships that feel meant to be.

We’re all about empowering UGC creators to turn those “maybe” conversations into dream deals. So, go on and be authentically you, show up prepared, and start building those brand relationships that help you grow as a creator. You got this, girl!

Here at VITAMINC, we’re all about empowering UGC creators like you to shine and grow. You’ve got this – now go turn those discovery calls into dream deals! 

If you want to join a group of like-minded ugc creators, FOLLOW US + DM us on Instagram to join the unmatched UGC girls group chat!!!

And if you are ready to upgrade your lifestyle and start hitting those $5K-$10K a month marks with UGC then check the VITAMINC UGC Academy, we hold your hand the entire way, certifying you as a top-tier creator in the space!

xo

VITAMINC Team