Ready to turn your creative passion into a full-fledged business with UGC? You've landed in the right spot. Today, we're breaking down the essential UGC packages you should be offering to land those HIGH-PAYING brand deals. Whether you're a TikTok sensation, the queen of Instagram aesthetics, or just getting started creating content, these packages will help you land your dream clients!

Why UGC Bundles Matter

Before we jump into the deets, let's chat about why packaging your UGC content is a total game changer. Brands today are hungry for authentic content that's as fresh and converting. But here's the thing—they don’t always know what they need. That’s where you come in. By offering clear, value-driven packages, you not only make life easier for brands but also position yourself as TOP-TIER creator. Here's why packaging your offerings is crucial:

1. Clarity for Clients: Packages make it easy for brands to understand what they get. No more back and forth trying to explain each service.
2. Increased Revenue: Bundling services can lead to higher sales as brands often see the value in getting more for a slightly bigger investment.
3. Building Relationships: Starting with a small package can lead to long-term partnerships, as brands see the real value you bring. 

The UGC Starter Pack:

1 Organic Video ($150 - $200)

Start simple. Offer a single UGC video where creativity meets authenticity. This low-cost offer is perfect for brands testing out the waters. Think of it as a taste test—a low-risk opportunity for brands to see how your style fits with their product. Nail this, and they’ll come back for more!

1 Paid Video ($200)

Step it up a notch with a polished ad-ready video. This offering allows you to add that extra sparkle and strategy, showcasing your ability to create content that converts. It's where creativity meets strategy, and where you can measure real results from the content like engagement, conversion, clicks, downloads, and ad spend!

5 Video UGC Bundle ($600 - $800)

Why stop at one when you can amplify the impact with five? This bundle gives brands a variety of content to play with—because more content means more opportunities for engagement, virality, and success. Experiment with different themes and styles to show off your versatility. More content = more chance of success.

The Ad Tester Package ($500) 

Create three unique ads, each with a different copy and main body. Then, duplicate each video and tweak the hook (first 1-3 seconds of the video). This package is a gold mine for brands looking to A/B split test. It offers them six unique ads while maintaining a manageable workload for you and brands will love how much they can learn about their audience!

Retainers ($1500+)

This is the holy grail of UGC work—consistent income and ongoing collaboration. Retainers mean recurring work, where brands pay you on a regular basis for a set number of videos per month. Whether it’s 10 or 25, the potential here is huge. Mention that rates are negotiable, and be ready to chat specifics when you’re approached by the brand.

Each brand's needs and social media strategies look a little different so including these packages with a starting rate is your best bet to be able to negotiate and have a win-win partnership for both you and the client!

Add-ons to Uplevel Your Packages

• B-roll Footage: Offer extra content for brands to use across platforms.
  • 50% - 80% of the base rate
• Usage Rights: Charge for the right to use your content in paid ads. We suggest including 3 months of usage rights in your original price of the video and if the brand would like to run ads longer they can purchase more usage rights!
  • Charge 10% - 25% of the base rate
• Additional Hooks: Perfect for brands keen on testing multiple approaches.
  • Charge an extra $50 per hook variation
• Whitelisting + Affiliate Commison Links

Set Your Rates Like a Pro

When determining your pricing, keep these factors in mind:

1. Experience Level: Are you a new or seasoned creator? Have you worked with other brands? Have you went viral? Your experience could justify a higher rate.
2. Market Demand: What are others in your niche charging? Stay competitive.
3. Content Quality: The better your content, the more you can charge.

Being a successful UGC creator is about more than just creating content—it's about packaging it in a way that shows value, drives engagement, and fosters strong brand relationships. By offering structured packages, you're not just selling a service; you're offering a partnership grounded in creativity and results.

A rate card is a great way to display  + email your prices aside from your UGC portfolio, see our free template below!

Ready to launch your UGC career? Get out there and start building those brand partnerships, one package at a time! 👩🏼‍💻

If you need a little more help and want someone to hold your hand through the UGC process check out our 7-Day UGC Masterclass. Learn the ins and outs of UGC to become a top-tier creator in just 7 days!