How to Pitch UGC as a Creator in 2025: Top Strategies to Land Clients

Let’s get straight to it: pitching your UGC services is where the magic happens. You might have a killer portfolio and endless creativity, but unless you’re actively putting yourself out there, the dream brands won’t know you exist. In 2025, pitching is all about working smarter, standing out, and leveraging multiple platforms to secure those high-ticket collaborations.

This blog will break down the top strategies for pitching your UGC services, whether you’re sliding into DMs, planting seeds for inbound leads, or listing your offerings on platforms like Fiverr or Upwork. And, of course, we’ll sprinkle in some insider tips from the VITAMINC team to help you close deals like a pro.

The Energy Shift Creators Need in 2025

2025 is the year of the top-tier creator mindset. Brands are actively looking for creators to elevate their campaigns, and they’re ready to invest. But here’s the thing—we’re not out here begging for gigs. As a UGC creator, you bring massive value to the table, and it’s time to own that energy.

You are not “just” a creator. You’re a professional who delivers results, solves problems, and helps brands connect with their audiences in ways they can’t do alone. Your creativity, professionalism, and expertise are what set you apart—and your pay should reflect that.

This isn’t about being desperate for work; it’s about embodying confidence. Know your worth, present yourself as a brand partner, and let your professionalism speak for itself. When you step into this energy, the right opportunities will align, and the brands that see your value will happily invest in your skills.

Step 1: Outbound Strategies (Take Initiative)

Outbound pitching is about reaching out directly to brands you’re excited to work with. Here are the best methods to make an unforgettable first impression:

1. Slide into DMs

Instagram and TikTok DMs are goldmines for connecting with brands. Here’s how to do it effectively:

• Start with Engagement: Like, comment, and share their posts before pitching to show genuine interest in their brand. But don't go crazy here, genuinely engage on posts you love.

• Personalized Message: Don’t send a generic copy-paste DM to any brand. You can copy specific frameworks or use ChatGPT as a starting point. Mention something specific about their brand, like a campaign you loved or a product you’ve tried, use specific details.

• Attach Value: Share how your content can help solve their pain points. For example: “I’d love to create relatable TikTok content that highlights [product feature] and connects with your target audience.”

• Follow Up: 

Pro Tip: Follow the brand on social media, turn on notifications for their posts, and engage with their content consistently. Send your DM when they are most active online to increase the chances of a response.

2. Send a Standout Email

Email pitching is where the professionals shine. Craft an email that’s short, personalized, and packed with value.

• Subject Line That Pops: Keep it direct, enticing, and open-worthy. 

  • Why settle for scrolls when you can get sales?
  • Quick Favor to Ask
  • Can I make your life 20% easier?
  • A Fresh Perspective?

• Personalized Intro: Reference a recent campaign or product you admire. Or even mention a successful campaign of one of their top competitors that you could help execute for them.

• Value-Driven Body: Highlight your UGC experience and how it aligns with their goals. Ask if you can send over a 2-minute Loom video to discuss your specific idea and include an audit for their socials.

• Clear Call-to-Action: End with a simple ask: 

  • “Would you be open to hopping on a quick call to discuss?”

  • “Would you be open to exploring some ideas for your next social media push?”

  • “Let me know a good time this week to chat—I’d love to create content that aligns with your goals.”

Pro Tip: Use LinkedIn to find the right decision-makers, such as marketing managers or social media leads. Many profiles include direct contact information like emails, which can make your outreach more targeted.

3. Use LinkedIn for Professional Pitches

LinkedIn is the go-to platform for connecting with brand managers and marketing professionals. Here’s how to approach it:

• Optimize Your Profile: Add “UGC Creator” to your headline and showcase your ugc portfolio in the featured section.

• Send Connection Requests: Personalize your request with a short note like, “Hi [Name], I admire [Brand Name] and would love to collaborate on engaging content for your next campaign.”

• Follow Up with a Pitch: Once they accept, send a concise message introducing yourself and sharing your portfolio.

   

   

Pro Tip: Staying top of mind is key, if there is no response then follow up in a couple of days but your follow-up needs to be polite and value-driven. Try these:

LinkedIn Follow-Up Messages

• “Hi [Name], I wanted to follow up on my earlier message. I’d love the chance to chat about how I can create content tailored to your brand’s goals. Let me know if you’re open to connecting!”

• “Hey [Name], just circling back to see if you’re looking for any UGC creators right now. I specialize in [niche] and would love to collaborate with [Brand]. Let me know!”

• “Hi [Name], I noticed [Brand] is doing some incredible work lately! I’d love to create engaging content for your next campaign. Let me know if you’re interested in chatting.”

Why and When to Follow Up

Following up is essential to keep the conversation going and show brands that you’re serious about collaborating. Many times, your initial message may get buried or overlooked, so a follow-up serves as a gentle nudge. Aim to follow up:

• 3-5 days after your initial pitch if you haven’t received a response.

• After a brand launches a new product or campaign that aligns with your content style.

• When you have updated your portfolio or have relevant new work to share.

A well-timed follow-up can make all the difference, but it should always add value and avoid coming across as pushy or desperate. Remember we are the top-tier creators.

Step 2: Inbound Strategies (Plant the Seeds)

Inbound pitching is about creating opportunities for brands to come to you. Here’s how to plant those seeds:

1. Create Content That Attracts Brands

Post UGC samples on your own TikTok, Instagram, or LinkedIn to showcase your style and skills. Use relevant hashtags like #UGCCreator, #ContentCreator, and #TikTokAds to make your work discoverable.

• Call-Outs in Captions: Write captions like, “Tag your favorite skincare brand—I’d love to create content for them!”

• Behind-the-Scenes Posts: Share how you create your UGC, from brainstorming to editing, to demonstrate your expertise.

2. Use the "Planting Seeds" Method

This method is about subtly positioning yourself as the go-to creator without hard pitching. Here’s how:

• Engage with brands you love by commenting on their posts with genuine insights.

• Tag brands in your UGC samples, even if it’s unpaid mock content. This gets you on their radar.

• Post testimonials or case studies of past collaborations to showcase your results and professionalism.

Pro Tip: The planting seeds method works over time, so consistency is key. It’s a great way to build a pipeline of inbound leads that reach out to you, while you focus on outbound efforts.

Step 3: Offer Your Services on Platforms

Freelance platforms can be a great way to kickstart your UGC business and connect with brands looking for creators. Although they pay a little less, these are great to start gaining experience and adding real brand collabs to your portfolio. Here are the top platforms to consider:

1. Fiverr and Upwork

• Create a Detailed Profile: Highlight your UGC expertise, niches you specialize in (e.g., beauty, wellness, tech), and include examples of past work.

• Set Competitive Rates: Start with approachable pricing to build reviews, then scale as you gain experience.

• Optimize for Keywords: Use phrases like “UGC Creator,” “TikTok Ads Specialist,” and “Short-Form Content” in your gig titles and descriptions to improve search visibility.

Pro Tip: Consistently update your profile with new work and testimonials to maintain an active and appealing presence on these platforms.

2. UGC Platforms

Platforms like Aspire, Brands Meet Creators, Trend.io, and Billo make it easy to connect directly with brands.

• Apply to Campaigns: Browse available projects and pitch yourself with tailored messages.

• Respond Quickly: Brands often choose creators who show enthusiasm and professionalism in their communication.

• Leverage Reviews: Positive feedback on these platforms can help you land more gigs.

Pro Tip: Set up notifications on these platforms to ensure you’re the first to apply for new campaigns, giving you an edge over the competition.

Bonus Tips to Land High-Paying UGC Clients

1. Package Your Expertise

Don’t just sell one-off videos—position yourself as a premium content partner. Offer strategic packages that include raw footage, platform-specific edits, and additional revisions to give brands more value (and justify higher rates).

2. Set Clear Boundaries with Usage Rights

Your content is an asset, and brands should pay for the value it brings. Always charge extra for extended usage rights or exclusivity—and make sure these terms are clearly outlined in your contract.

3. Build Relationships Beyond the Pitch

Pitching isn’t a one-and-done deal. Follow up with brands you’ve reached out to, share updates to your portfolio, and check in with past clients to keep yourself top of mind for future collaborations.

4. Stand Out with Professionalism

Brands are drawn to creators who treat their work like a business. Use tools like digital contracts, organized invoices, and polished communication to show that you’re serious about your craft. Also, NEVER give the brand homework, only value.

Pro Tip: Ready to streamline your outreach? Grab your 100+ Brand Emails Pitch List for just $11 and start connecting with dream brands today. It’s packed with verified contacts to help you land collaborations faster!

Pitching UGC in 2025: The Time is Now

Pitching your UGC services is all about confidence, strategy, and consistency. Whether you’re reaching out to brands directly, planting seeds for inbound leads, or leveraging freelance platforms, the key is to show up with professionalism and value.

Start putting these strategies into action, and don’t forget—tools like my 100+ Brand Emails Pitch List can save you time and get you in front of the right brands faster. 2025 is your year to secure those dream clients and build a thriving UGC business. Let’s make it happen! 🤎